The Wisconsin Black Media Association (WBMA) is the local chapter of NABJ-National Association of Black Journalists. Our mission is to foster the growth and education of Blacks in mass communications to help the media better reflect the multiracial community in which we live. WBMA was formed in 1979 to support African American journalists and media professionals. The WBMA/NABJ's stated purpose is to advocate and provide quality programs and services to black journalists.
The Wisconsin Black Media Association has three purposes:
1. To support African-American professionals in mass communications and to recognize their achievements.
2. To help the media better reflect in their products and staffs the multiracial community in which we live.
3. To use its communications skills to assist the black community where appropriate.
WBMA is committed to the following:
Strengthening ties among black journalists;
Sensitizing all media to the importance of fairness in the workplace for black journalists;
Expanding job opportunities and recruiting activities for veteran, young and aspiring black journalists, while providing continued professional development and training;
Increasing the number of black journalists in management positions and encouraging black journalists to become entrepreneurs;
Fostering an exemplary group of professionals that honors excellence and outstanding achievements by black journalists, and outstanding achievement in the media industry as a whole, particularly when it comes to providing balanced coverage of the black community and society at large;
Working with high schools and colleges to identify and encourage black students to become journalists, and to diversify faculties and related curriculum; and
Providing informational and training services to the general public.